The kinds of companies I can help most.
From founder-led startups to enterprise buying cycles and established corporate SaaS teams — with agency-level execution fluency when a project needs hands-on delivery.
Series A–C B2B SaaS
Teams needing sharper GTM strategy, stronger product positioning, better-qualified pipeline and clearer sales enablement.
Enterprise Tech & Consulting
IT services, SAP, transformation and solution firms that want more focused vertical demand generation and account-based programs.
Startup & Corporate Growth Teams
Founders building a first go-to-market motion, established SaaS teams launching new products, and marketing teams seeking senior campaign architecture and agency-style execution.
How I plug into a team.
Structured for project-based work, focused engagements and fractional support — depending on where growth is getting stuck.
Fractional Growth Architect
A strategic + execution partner for teams that need clarity across positioning, GTM, demand generation, pipeline and enablement — without hiring a full-time senior growth leader immediately.
GTM & Positioning Architecture
Ideal for launches, repositioning efforts, ICP refinement, buyer journey mapping and sharper product messaging that sales and marketing can use.
Demand & Pipeline Engine
Design and improve multi-channel demand programs across content, paid, webinars, lifecycle and conversion pathways.
ABM & Sales Enablement
Account-based strategies, intent-informed targeting, sales assets, battlecards and conversation frameworks to improve win quality and deal progression.
Signals from the work.
These are résumé-based outcomes and experience signals from prior roles — presented here as proof of background, not guaranteed future client results.
Increase in demo requests
Built and executed multi-channel demand programs spanning email, paid media, webinars and content while aligning product, sales and marketing around ICP-driven journeys.
Product adoption growth
Supported adoption through GTM alignment, onboarding and lifecycle messaging, helping connect positioning, activation and customer value more clearly.
Vertical demand programs
Built account-based and vertical-focused campaigns for SAP consulting across retail, fashion, manufacturing and logistics markets, backed by sales enablement and thought leadership assets.
A process built for clarity, not noise.
Diagnose the growth constraint
Understand what is actually blocking progress — positioning, ICP, demand quality, conversion, enablement or cross-functional alignment.
Structure a focused architecture
Translate the problem into a usable framework: buyer journey, GTM priorities, campaign structure, messaging or revenue-motion improvements.
Enable execution
Work with leadership, sales, product and marketing to create what the team actually needs — assets, plans, dashboards, messaging and next steps.
Measure and improve
Review what moved, what didn’t and where to focus next, keeping the work tied to business momentum rather than activity for its own sake.
Experience across every layer of B2B growth.
Startup grit. Enterprise perspective. Corporate rigor. Agency execution.
I’m a B2B product marketing and demand generation professional with 9+ years across SaaS, enterprise software, IT services and early-stage technology companies. My work has included building marketing functions from zero, repositioning enterprise technology firms, activating account-based programs and creating sales enablement that connects product value to buying decisions.
My experience spans four distinct environments: early-stage technology startups where I helped build marketing from zero; enterprise IT and SAP consulting where I developed vertical ABM and sales enablement; digital marketing agencies where I led hands-on multi-client acquisition and conversion work; and corporate B2B SaaS teams where I collaborated across Product, Sales and Customer Success on positioning, adoption and demand. This range helps me adapt a practical growth system to the operating reality of each client.
Education: BSc Information Technology · Executive Programme in New Product Development & Marketing Strategy, IIM Visakhapatnam (as listed in résumé)
Have a growth project? Let’s connect.
Whether you are a startup founder, enterprise technology leader, corporate SaaS team or agency looking for a specialist partner, tell me what you are building and where growth is getting stuck. Connect directly on LinkedIn or email me to discuss a project.
Based in Kerala, India · Available for remote, global collaborations. Project fit and availability discussed individually.